Personal Branding and the Destruction of Social Fiber

In the post social media era, we are in a fight to preserve authenticity, perhaps a losing fight. Commercialization has destroyed many aspects of the once coveted community, including the ability for people to simply be real. A primary causation of this deterioration of real people talking to real people is the personal brand movement. …

Personal Branding Preys on Self Esteem Needs

A point/counterpoint post by Geoff Livingston and Olivier Blanchard, respectively. Cross posted on The BrandBuilder Blog. Everyone in life wants to be loved on a personal basis, and received well professionally. When feelings of inadequacy arise — self esteem — it’s natural to look for solutions to improve a sense of worth. The most disturbing …

Ten Responses to Someone Talking About Their Personal Brand

After reading Rohit Bhargava’s impassioned defense of personal brands, I could not help but laugh. While the personal branding movement may feel it will always be pushing the corporate boundaries, in reality to many, personal brands identify themselves as egos in motion. As I commented on Rohit’s blog, in truth, Tom Peters did the world …