Every week, Copywrite Inc.’s Rich Becker and I discuss a blogging best practice on BlogStraightTalk, a Bumpzee community. This we week we discussed White Hat Marketing vs. Black Hat Marketing. The purpose of the Joe Thornley post “White hat social marketing” was to clarify what is appropriate business behavior and outcomes for social media. At issue is protecting the trust […]

The following bloggers had either blog posts cited in and/or were interviewed for Now Is Gone. I am listing these sources permanently on the Now Is Gone blog on the sources page in the masthead ( a permanent blog roll that will never change). My intent is simply to honor them and provide business readers additional source material. If you […]

I had the opportunity to be a keynote for the New Media Nouveaux conference on July 13th (Toby Bloomberg was the headliner). At the time, I had just completed the book so it seemed appropriate to chat about it. I delivered a thumbnail sketch of “Now Is Gone: A New Media Primer for Executives and Entrepreneurs” a few months in […]

Originally published on July 16th via the Buzz Bin. Now that the book Now Is Gone is completed and speaking engagements have begun, I am often asked what the future of social media will look like. Even though my Mom’s a nationally syndicated astrologer, forecasting the future seems to be dangerous ground. Perhaps science fiction would be the right genre. […]

An organization can identify social networks that it could participate in with pools of community members, like Twitter, Pownce, Facebook or MySpace. Social networks allow an organization to aggregate contacts in groups of self-identified and voluntarily interested parties. In essence, the community members opt in to the organization’s network as a friend or follower (or whatever the network’s preferred nomenclature […]

Measuring Success: The Impact of Social Media and Viral Video (Communication Overtones) – Entry discusses measuring outcomes versus output in a social media campaign. Pro PR discusses ethical social media marketing — White Hat verus Black Hat — or a focus on short term marketing sales versus community building. Beware of Facebook Frenzy, a discussion of some  possible marketing pitfalls […]

Every week, Copywrite Inc.’s Rich Becker and I discuss a blogging best practice on BlogStraightTalk, a Bumpzee community. This we week we discussed flogging, or fake blogging. When Wal-Mart did one; they were chastised. When Daniel Lyons, a senior editor at Forbes magazine, did one; he was praised as a humorous hero. Enter Ray Hopewood (blog.rayhopewood.com/), a president hopeful who […]

You met Ike today. Also periodically contributing to the Now Is Gone blog are Toby Bloomberg and Kami Watson Huyse, two of the most powerful marketing bloggers out there. Both Toby and Kami were invaluable resources to the book. Toby was oft cited throughout the book, and her Baby Chums interview was cited as an example of social media success. […]