Think Liquid

Originally published on July 16th via the Buzz Bin. Now that the book Now Is Gone is completed and speaking engagements have begun, I am often asked what the future of social media will look like. Even though my Mom’s a nationally syndicated astrologer, forecasting the future seems to be dangerous ground. Perhaps science fiction …

Social Networks Can Help

An organization can identify social networks that it could participate in with pools of community members, like Twitter, Pownce, Facebook or MySpace. Social networks allow an organization to aggregate contacts in groups of self-identified and voluntarily interested parties. In essence, the community members opt in to the organization’s network as a friend or follower (or …

Flogging: Is It Smart?

Every week, Copywrite Inc.’s Rich Becker and I discuss a blogging best practice on BlogStraightTalk, a Bumpzee community. This we week we discussed flogging, or fake blogging. When Wal-Mart did one; they were chastised. When Daniel Lyons, a senior editor at Forbes magazine, did one; he was praised as a humorous hero. Enter Ray Hopewood …