Social Networks Can Help

An organization can identify social networks that it could participate in with pools of community members, like Twitter, Pownce, Facebook or MySpace. Social networks allow an organization to aggregate contacts in groups of self-identified and voluntarily interested parties. In essence, the community members opt in to the organization’s network as a friend or follower (or …

Flogging: Is It Smart?

Every week, Copywrite Inc.’s Rich Becker and I discuss a blogging best practice on BlogStraightTalk, a Bumpzee community. This we week we discussed flogging, or fake blogging. When Wal-Mart did one; they were chastised. When Daniel Lyons, a senior editor at Forbes magazine, did one; he was praised as a humorous hero. Enter Ray Hopewood …

Sources

The following bloggers had either blog posts cited in and/or were interviewed for Now Is Gone. These sources are listed permanently on the Now Is Gone blog to honor them and provide business readers additional source material. If you have questions about marketing the book, or the use of bloggers as sources, I refer you …