This post needed to be published on my personal blog. It’s strictly an opinion, one that involves spiritual beliefs, and has nothing to do with marketing companies. My professional post last week on reputation vs. personal branding sparked another wave… Read More »Why I Truly Loathe Personal Branding
Music biz marketer Corey Biggs interviewed me five times for the book to help artists brand and market themselves.
Based on those interviews, I have accumulated several branded experience marketing tips.
While I have simply protested the personal brand movement in the past, it’s better to offer useful guidance to individuals. This is particularly true for artists and writers who often have no choice but to market creative products and ideas under their names.
Only one kind of branding matters, and that’s the customer experience.
You can manufacture as much messaging as you want, but if your brand promise doesn’t meet the customer experience then your efforts will fail. Fast.
Image by Sean MacEntee by Danny Brown and Geoff Livingston Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking businesses… Read More »Advisory: Google+ Begins Booting Brands