Facebook has some true marketing potential for some companies. The question is which companies, and what’s the right way to use Facebook? Several recent posts have contested Facebook’s value as a marketing vehicle for companies, including the Buzz Bin post,… Read More »Facebook Marketing Primer
So this is it!!! The bottom text may change color/size, but this black masthead with current lettering, subway image and yellow base will stay. Once the art is finalized, we’ll get the book listed on Amazon.
Last night I had the opportunity to spend time with some members of Women In Technology. We talked about participation public relations. Nothing like a roundtable of 15 powerful women CEOS to get a great conversation going. My intent was… Read More »The Art of Participation Public Relations
A lot’s been happening in the blogosphere in the past weeks that may be of interest. Here we go: A&P had a bad reaction to some employees’ YouTube video. The result is causing more negative publicity than the original video… Read More »Corporate Social Media Links 9-6-07
Every week, Copywrite Inc.’s Rich Becker and I discuss a blogging best practice on BlogStraightTalk, a Bumpzee community. This we week we discussed White Hat Marketing vs. Black Hat Marketing. The purpose of the Joe Thornley post “White hat social… Read More »Gray Hat Social Marketing