Image by jdhilger Just as individual web site owners use affiliate marketing, small and large companies and nonprofits are engaging in teams — coalition marketing — to reach common stakeholder groups. Modern Internet tools have made coalition marketing incredibly simple. It’s easy as setting up a web site and providing the common offering or cobranding. Coalitions take several forms. Often […]

Image by Friar’s Balsam Civility: 1. Formal politeness and courtesy in behavior or speech. 2. Polite remarks used in formal conversation. Society needs the civility movement online. Recent use of phrases like “blood libel” in speeches or outright threats to someone’s physical well being show that line after line is being crossed. Yet on the other side of the civility […]