Image by Emmett Tullos III The sales pitch for social business (see IBM’s definition) has spread from the technology industry to the social media echo chamber. Social media tools will bring a promised evolution of business, but how much of… Read More »CONTEST: Social Business or Social Bullshit?
Image by jdhilger Just as individual web site owners use affiliate marketing, small and large companies and nonprofits are engaging in teams — coalition marketing — to reach common stakeholder groups. Modern Internet tools have made coalition marketing incredibly simple.… Read More »Coalition Marketing for the Common Good
Image by Friar’s Balsam Civility: 1. Formal politeness and courtesy in behavior or speech. 2. Polite remarks used in formal conversation. Society needs the civility movement online. Recent use of phrases like “blood libel” in speeches or outright threats to… Read More »Civility, Tonality and Manners