Taco Bell was shellacked on social media and PR channels earlier this year when an Instagram photo appeared showing an employee licking a stack of tacos. Yet, there seems to be no brand crisis at all, rather a blip on the incredibly powerful ascent of the fast-food restaurant. According to AdAge, “Taco Bell in 2012 posted an 8% increase in […]
Join me on September 22 in New York City for the Triberr Takeover conference. Today, media companies dominate the blogosphere. How can a small independent Davina or David blogger compete with Goliath brands like AOL, Gawker and Mashable? In a recent call about a World Hunger Day campaign I’m engaged with on behalf of Yum! Brands and Razoo, I compared […]
Two-time Cy Young Award Winner Tim Lincecum is experiencing a horrible 2012 season I made a joke about my Ad Age Power 150 ranking a while back, but when I found out how low my score was last Spring it seriously upset me. I used to be a top-ranked blogger! What happened? De-listing became a serious thought for a couple […]
Image by Matthew Venn Influence: The act or power of producing an effect without apparent exertion of force or direct exercise of command. I’m reading a series of books right now trying to understand what makes someone influential. There are more tangential theories and approaches into the psychology of motivation than one can imagine, well beyond the universe of Klout. […]
Image by Silvar “…the information superhighway… will link everyone at home or office to everything else—movies and television shows, shopping services, electronic mail and huge collections of data.” New York Times, 1993 Yes, communities and conversations are missing, but it was a pretty dead-on prediction. Two decades later the dream has become a reality, including Hulu, massive shopping sites like […]
Image by Aunt Owwee Recent news from Google has increased the value of good, old fashioned blog links. The dominant search engine has declared war on content farms, effectively wiping out an estimated 11.8% of front page results, primarily those that use black hat SEO tactics such as copying others content. Now more than ever, inbound links are the lifeblood […]
Jonathan Bask published a fascinating article in AdAge discussing the dangers of the social web for real businesses. While the article meanders to become the latest in a flurry of “ills of social media” articles, the real takeaway was social media doesn’t replace business skills. At the behest of the queen of successful blogging Liz Strauss, this write-up discusses core […]
Categories
- Advertising
- Case Studies
- Cause
- Creative Photography
- CSR
- Daddy Blogs
- DC
- DC Photography
- Entertainment
- Essay
- Evolution Revolution
- Fifth Estate
- Fine Art Photography
- Full Frame News
- Fundraising Wall
- Geekery
- Green
- Guest Posts
- Influence
- Landscape
- Marketing
- Me, Myself and I
- Mobile
- Novel
- Photography
- Photojournalism
- Photos
- Pop Philosophy
- punk
- Rants
- Reality
- Social Media
- Sports
- Strategy
- Street Photography
- Uncategorized
- Writing
- xPotomac
- Zoetica