Join me on September 22 in New York City for the Triberr Takeover conference.
Today, media companies dominate the blogosphere. How can a small independent Davina or David blogger compete with Goliath brands like AOL, Gawker and Mashable?
In a recent call about a World Hunger Day campaign I’m engaged with on behalf of Yum! Brands and Razoo, I compared my blogger list with PR firm’s list of preferred social channels. None of the names conflicted, as the PR firm was focused on media company driven blogs.
This picture of which blogs mattered to each party — independent groundswell versus big media — typifies the picture of which type of masthead really gets the majority of attention online.
The task of becoming read has gotten harder with the rise of social network sharing and semantic search. Voices who used to be authoritative receded. While there are still strong independent blogs out there, many have faded into diminished status or have simply stopped publishing.
Read More »How David Blogger Can Beat Goliath with Triberr
I made a joke about my Ad Age Power 150 ranking a while back, but when I found out how low my score was last Spring it seriously upset me.
I used to be a top-ranked blogger! What happened?
De-listing became a serious thought for a couple of days. After all, publicly quitting networks and such seems to be the fashionable thing to do amongst bloggers these days.
Influence: The act or power of producing an effect without apparent exertion of force or direct exercise of command.
I’m reading a series of books right now trying to understand what makes someone influential. There are more tangential theories and approaches into the psychology of motivation than one can imagine, well beyond the universe of Klout.
It’s easy to conclude that no one understands what causes one person to influence another.
Today’s influence theories offer just a slice of individual online behavior based on attention and reach metrics. These strength and influence algorithms support theories about content production and authority. Yet they cannot identify what causes actual people and their larger social networks to adapt and move towards new ideas and behaviors. I will prove this shortly with my very good Klout score and my very humble AdAge Power 150 ranking.
Read More »A Heretic’s Quest for Influence Beyond Klout
Image by Silvar “…the information superhighway… will link everyone at home or office to everything else—movies and television shows, shopping services, electronic mail and huge collections of data.” New York Times, 1993 Yes, communities and conversations are missing, but it… Read More »Get Off the Highway
Image by Aunt Owwee Recent news from Google has increased the value of good, old fashioned blog links. The dominant search engine has declared war on content farms, effectively wiping out an estimated 11.8% of front page results, primarily those… Read More »Why You Want the Link Love
Jonathan Bask published a fascinating article in AdAge discussing the dangers of the social web for real businesses. While the article meanders to become the latest in a flurry of “ills of social media” articles, the real takeaway was social… Read More »“Social Business” Can’t Replace Product Marketing Skills