How Does One Evolve Successfully?
Understanding what is coming next and how to evolve a skillset to meet change are critical challenges for today’s worker. But successful evolution begins with an attitudinal shift.
adoption
7 Daunting Challenges Facing Marketers
Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. Informational sources (conferences, blogs, etc.) consistently address these challenges yet the issues persist.
It may be time to take a step back on a macro level and look at how education and information sources are meeting these challenges.
Here are the seven daunting difficulties for today’s communicators, each followed by an idea or three on how to address them. Please add your own thoughts.
Georgetown Lecture: Social Gets Bigger and Blander
Later today I will guest lecture at Georgetown University’s McDonough School of Business on the general state of social media for the Social Technology Marketing MBA class.
I usually write out my thoughts before speaking. Here’s what I’ll be talking about today. Please comment if you’d like to suggest something, I’ve got a few hours to cram (yikes!).
1) Social Media Gets Bigger
We have entered the post adoption phase of social media in America.
Even a significant minority of senior citizens use social media. As of February 2012, one third (34%) of internet users age 65 and older use social networking sites such as Facebook, and 18% do so on a typical day Pew Internet.
Now that businesses realize social won’t go away, and they intend to invest more marketing dollars.
The most recent CMO Survey (August) showed social media investment continuing to rise. This year social commands 7.6% of the overall budget with an expectation to increase beyond 10% in the next 12 months, and to 19% of the total spend in the next five years.
Read More »Georgetown Lecture: Social Gets Bigger and Blander
Inescapable Groupthink
Often cursed by reactionary pundits responding to the popular, groupthink remains an inescapable behavior pattern in social networks.
For those unfamiliar, groupthink is when a community’s desire for harmony overrides rational examination of ideas and concepts. Conflict is stamped out in favor of consensus.
So long as people act in tribal ways, we will always have groupthink regardless of media, idealism, culture or geography.
Geoff’s Market Research Bulletin – 1st Edition
Image by Robert Scoble In an effort to better serve readers with value added content, every month “Geoff’s Market Research Bulletin” will be sent to interested readers. The Bulletin encapsulates all of the new interesting market research studies over the… Read More »Geoff’s Market Research Bulletin – 1st Edition
Defrost and Humanize
Maddie Grant, co-author of Humanize, is pictured second to the right Ever have a conversation with brand manager who espouses things like, “The name is not exactly right, it needs to be changed to include ‘Acme, purveyor of fine goods’… Read More »Defrost and Humanize
Mobile Necessary Now for Brand Relevancy
Pre-order Geoff Livingston’s Welcome to the Fifth Estate today! If you are not preparing your organization for a mobile web, you will lose competitive positioning. Many brands have dabbled and experimented, but have put off mobile media as they struggled… Read More »Mobile Necessary Now for Brand Relevancy
What People Care About (Not Social Media)
One of the more interesting threads from my “End of the Social Media Adoption Road” post was an opinion that adoption was not over. Two bloggers (and several Twitter friends) felt that the general public needs to better understand social… Read More »What People Care About (Not Social Media)