Understanding what is coming next and how to evolve a skillset to meet change are critical challenges for today’s worker. But successful evolution begins with an attitudinal shift.
Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. Informational sources (conferences, blogs, etc.) consistently address these challenges yet the issues persist. It may be time to take a step back on a macro level and look at how education and information sources are meeting these challenges. Here are the seven […]
Often cursed by reactionary pundits responding to the popular, groupthink remains an inescapable behavior pattern in social networks. For those unfamiliar, groupthink is when a community’s desire for harmony overrides rational examination of ideas and concepts. Conflict is stamped out in favor of consensus. So long as people act in tribal ways, we will always have groupthink regardless of media, […]
Image by Robert Scoble In an effort to better serve readers with value added content, every month “Geoff’s Market Research Bulletin” will be sent to interested readers. The Bulletin encapsulates all of the new interesting market research studies over the past month that seem worth sharing in one place. Sign up today if you are interested in this free email […]
Maddie Grant, co-author of Humanize, is pictured second to the right Ever have a conversation with brand manager who espouses things like, “The name is not exactly right, it needs to be changed to include ‘Acme, purveyor of fine goods’ and needs to be listed that way every single time, too.”? Or, “We can’t talk about the competition in a […]
Pre-order Geoff Livingston’s Welcome to the Fifth Estate today! If you are not preparing your organization for a mobile web, you will lose competitive positioning. Many brands have dabbled and experimented, but have put off mobile media as they struggled to swallow social media. Social media is now in its best practices phase, while mobile media via tablets and mobile […]
One of the more interesting threads from my “End of the Social Media Adoption Road” post was an opinion that adoption was not over. Two bloggers (and several Twitter friends) felt that the general public needs to better understand social media, that because of networked effects social media supersedes traditional media, and that the relationship within social media makes it […]
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Later today I will guest lecture at Georgetown University’s McDonough School of Business on the general state of social media for the Social Technology Marketing MBA class. I usually write out my thoughts before speaking. Here’s what I’ll be talking about today. Please comment if you’d like to suggest something, I’ve got a few hours to cram (yikes!). 1) Social […]