The Marketing of Winter
A victim of its own successful Internet applications, the Weather Channel has lost significant percentages of its won traffic. To make its content more accessible, we know have winter stroms with names and polar vortexes.
Ads
Marketing Automation Will Improve
The most common complaint about algorithms is their lack of intelligence, specifically their inability to generate results that match human interactions.
Image by anthillsocial
Producing off communication and awkward misses can actually hurt brands more than help them. Perhaps the most publicly algorithm gaffes have been via Facebook social ads, which over the years have served up many publicly noted gaffes. Then of course there is the confusion that automation creates about big date, which for many is just sloppy data.
So, yeah, automation has its issues, but it will improve.
Facebook, a Company without a Vision
Facebook quietly retreated from its passive sharing model two weeks ago representing a departure from its current vision.
For those unfamiliar with passive sharing, it was originally and controversially dubbed frictionless sharing when Timeline was introduced by CEO Mark Zuckerberg one year ago. Frictionless sharing applications share every read or view of a site, whether or not the person is on Facebook.
Zuckerberg’s vision of every aspect of peoples’ lives shared with their friends included frictionless sharing as a core component.
This very same vision was dealt another blow two weeks ago when European regulators struck an agreement with Facebook that forces the company to delete facial recognition data garnered from public surveillance cameras.
Read More »Facebook, a Company without a Vision
xPotomac: 7 Tech Trends Changing Media
BlogPotomac, my old social media conference, returns on February 25, 2013 under the new name xPotomac.
The opening salvo in the xPotomac series features seven new media technologies impacting businesses and marketers now and in the immediate future, hand-picked by myself and conference partner Patrick Ashamalla. We’ve already got our keynotes and emcee lined up, too!
To distinguish xPotomac, the event will feature a “gladiator” presentation format with conversations only and no powerpoints.
Speakers will present in a tight setting with the stage centered in the round or in a horseshoe formation. Each session speaker has 15 minutes dedicated to their topic, followed by 30 minutes of question and answer from the audience.
More on the revised conference after the raison d’être for the post, the seven must watch media trends for the first xPotomac:
Read More »xPotomac: 7 Tech Trends Changing Media
Will Facial Recognition Ads End Privacy?
Check-In with Your Face from redpepper.
There’s a new attack on privacy: Facial recognition-driven advertising.
Facial recognition marketing uses cameras in stores and kiosks to take an impression of your face. It then estimates your gender and age, and serves you ads that are most likely to appeal to your demographic.
For example, a camera at a train station diorama senses you are a young man in his twenties, and serves you an ad for Axe soap. A young woman of the same age might be shown an ad for Crest Whitestrips.
It’s one thing to let others own your online social data. It’s another to surrender the physical whereabouts of your own face.
Yet, that’s where we are heading with the widespread movement towards facial recognition ads throughout the world.
Suffering Through @BP_America’s Facebook Ad Campaign
Much has been made about BP’s questionable advertising campaign, from President Obama’s call out of the $50 million expenditure to ethical questions and search engine placements. Experiencing this inappropriate overspend on Facebook has been quite troublesome. The above ad was… Read More »Suffering Through @BP_America’s Facebook Ad Campaign