Are algorithms impacting the inevitable break from the norm that humans experience?

Image by MUMA Monash In the old days of “influencer relations” (you know way back when in 2009), PR professionals targeted the magic middle and top tier bloggers, which triggered larger blog coverage, and then more often than not traditional news media. Since then digital media companies straddled the space occupied by both traditional journals and the top tier of […]

The most common complaint about algorithms is their lack of intelligence, specifically their inability to generate results that match human interactions. Producing off communication and awkward misses can actually hurt brands more than help them. Perhaps the most publicly algorithm gaffes have been via Facebook social ads, which over the years have served up many publicly noted gaffes. Then of […]

Image by OakleyOriginals In building the program for xPotomac (February 25th), I sought to address a sea change in media evolution. That change spells the end for the social PR revolution, a marketing movement embodied by brand-led conversations over the past seven years. We are currently experiencing a throttling of branded, online grassroots power. Specifically, it’s becoming harder and harder […]

Image by Major Payn In the annals of history will people remember us for all of our social updates and conversations? I wonder if we’re just blowing bubbles into the ether. After all, we need algorithms and formulas now to sift through the immense amounts of social data we create. If the proliferation of social data necessitates Big Data mining […]

Image via thealphaquadrant.blogspot.com Big Data is a crazy reality that we have created with society’s many digital input devices, from street cameras to the common smartphone (sorry, Trekkies). There is so much data available that computing algorithms are needed to extrapolate and contextualize the information. Companies are actively looking at ways to mine and extrapolate Big Data for analytics and […]

(Cartoon by David G. Klein from the New York Times) Search is the underpinning of the Internet today, from the 1 billion traditional searches everyday on Google to providing references about a person on Twitter and delivering their stream feed on Facebook. Search has moved from simple page rank to an increasingly complex algorithm that weight’s social and semantic data […]