Now Is Really Gone

Contraband - Now Is Gone

I’m happy to announce that I am currently writing the second edition of Now Is Gone (Bartleby, the Publisher), which will be released in 2011. Only a few hundred copies of the book remain in stock. Since the social media market has evolved so much over the past three and a half years when the first one was drafted, it will be retitled, “Now Is Really Gone.” You can read the draft of the first chapter — Welcome to the Fifth Estate — on Slideshare, as submitted to my editing committee.

Before describing planned changes for the second edition, it’s really important to thank Engage Author Brian Solis for his work in writing the introduction, consulting on direction and content, and promoting the first Now Is Gone. The book would not have succeeded without Brian’s help. If you don’t own Engage, you should. It’s your opportunity to get a great download from the leading voice in the business of new media.

Like the first one, Now Is Really Gone will serve executives and entrepreneurs, albeit the late adopters. This time the introduction will be written by Amanda Rose, the brilliant creator of the social media fundraising event phenomenon Twestival. Further, a new chapter will be added to the book on measurement, which will be authored by fellow Zoetica partner Kami Huyse.

Additional changes include all new case studies, each chapter with one cause and one corporate example. In addition to Kami’s measurement chapter, a new chapter will be added on cultural barriers to organizational adoption. The chapter on the future of social media will be omitted as will the interviews at the end of the original book. The remaining five chapters will all be revised.

Though the original book was generally well reviewed, the biggest source of criticism was the typos, a result of pushing the book to market to meet a 2007 publishing date and get our ideas into the marketplace. To significantly improve the new product, an editing committee has been created to proof each chapter ruthlessly. While we cannot promise a typo free book, I certainly hope to satisfy my staunch critics with the new product.

New draft material continues to be created, and some of it is blogged here in the Really Gone category. Comments that highlight weaknesses in the posts are appreciated, and if used, will be cited in the book. Like the original book, one of the features will be the citation of source materials. No one gets their ideas on social media in a vacuum, and I believe it’s really important to document sources.

It’s my intent to have the book rewritten by September’s close. Because of the forthcoming birth of my first child later this autumn (November 4 due date), after August I will be on a speaking moratorium until well into 2011. Even then, there will be no in-person book tour, all promotions surrounding Now Is Really Gone will be online. Family first.

Thank you to all of my friends and online supporters who have made this possible!

Attend or Contribute to Twestival on Thursday

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The third Twestival will be held this Thursday in cities all over the world. A great event created by my friend Amanda Rose, Twestival has already benefit Charity: Water and hundreds of local charities with its global movement. This Spring’s effort will benefit Concern (on Twitter), an organization that seeks to provide education aid to some of the world’s most impoverished communities.

By partnering with Concern, the 2010 Twestival is aiming to highlight eight areas which are preventing some of our poorest youth around the world from going to school and getting the education they need. With the event just around the corner, Twestival has already raised more than $130,000 for this worthy charity. It is on track to surpass more than $1 million in combined charitable donations to date for all of three Twestivals.

“The power of Twestival is not just in the amount of money it raises for inspiring nonprofits like Concern, an organization whose mission it is to end extreme poverty,” said Allyson Kapin, editor of the Care2 FrogLoop blog. “It’s in Twestival’s incredible reach across communications channels, and how they help to raise awareness about nonprofits and social justice issues through earned media and word of mouth.”

There are several ways to participate, including changing your Twitter avatar. You can also donate directly or participate in the online auction.

And of course, the most obvious and best way is to attend one of your local Twestival events on Thursday. I’d like to highlight two in particular as the East Coast Zoetican:

As a former Washington DC Twestival committee member, I want to wish my colleague Nakeva Corothers good luck on Thursday. The Washington Twestival will be held from 6-9 at the Shadow Room. Sign up today! C’mon DC people, get on board!

And of course, all of my NYC nonprofit tech friends — including organizer Damien Basile — are getting ready their Thursday Twestival, too. The NYC event is extra cool with the Good Units under the Hudson Hotel experience from 6-10pm. The NYC Twestival could surpass $10k with your help!

Wherever, make sure to do your part for Thursday’s Twestival.