Today is the day! Exodus is formally released. I am giving away a complimentary PDF copy of the book to my blog readers. Simply click this password protected link to download. The password is “freechoice”. The download will be available until September 13. The first chapter is published below if you want a sneak peak. Early feedback has been great, […]

Businesses think they own their products and experiences. That’s why they brand them, put their personal mark on them, and make signature experiences. The role community members play in creating and developing successful brands is a stark change. This collaborative shift is caused by technology in the form of social and  mobile, and a new “we” ethos brought on by millennials. […]

Image by OakleyOriginals In building the program for xPotomac (February 25th), I sought to address a sea change in media evolution. That change spells the end for the social PR revolution, a marketing movement embodied by brand-led conversations over the past seven years. We are currently experiencing a throttling of branded, online grassroots power. Specifically, it’s becoming harder and harder […]

The Amazon Kindle Fire launched with great success this holiday season. Sales have outpaced Amazon’s forecasts, and manufacturing has stepped up. But the iPad competitor has quality issues with more than 30% of buyers rating the device negatively to neutral (1 to 3 stars). The New York Times ran an extensive piece about customers many Fire foibles. In it, Amazon […]

Now it really is time to eulogize Steve Jobs. Perhaps the best thing to say is thank you for all the great innovation he brought to this world. There are so many things to be said about the great technological innovation he brought to the world during his tenures at Apple and Pixar. From my first personal computer, an Apple […]

Go to enough social media conferences (like two maximum), and you will inevitably have a conversation about the cliche, “Everyone’s written a book.” This meme references the seemingly endless proliferation of social media books published. Consider this author a two-timer in that sense. But in reality, the meme isn’t true. It’s really hard to write a book. This brutal, laborious […]

Several folks received emails today from Amazon indicating they will not receive Now Is Gone until November 26th for the U.S., and December 5th for European Union customers. First of all, let me apologize for this up front. A confluence of issues have occurred: