Image by Vincent Teeuwen Why is it that we as an industry wants brands to become people and people to become brands? This manifests itself with a corporate brand online talking like a human being, but without identifying the people… Read More »Let Brands Be Brands
Pre-order Geoff Livingston’s Welcome to the Fifth Estate today! There are times when a cause campaign is not about mutual reward for brand and beneficiary, rather responsible citizenship. Disasters are such times. There’s no greater example of this than the… Read More »Galvanizing Your Organization to Help in a Disaster
The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone, which is almost out of print). Comments may be used in the final edition. You can download the first… Read More »Becoming the Fifth Estate