Why Data Driven Content Fails Alone
We live in an era of social media trends and data analysis. All of these tools mean nothing without a good story.
analysis
What Big Data Tells You About Exodus
Being an egomaniac author with an inferiority complex, I commissioned a Helix Review to analyze Exodus against all published works within The Book Genome Project as well as making specific comparisons to titles in the science fiction genre. The big data… Read More »What Big Data Tells You About Exodus
The Audacity of Corporate Social Media Failure
It was interesting reading all of the social media criticism about Google’s privacy policy changes last week. A measured critical tone offers refreshing context to the usual outrage pundits spout when analyzing the latest corporate social media failure. These dramatic declarations of “FAIL” include the anticipated demise of the brand’s entire reputation, the stupidity of the management team, and a lament about companies “never getting it.”
Another example: Last December’s dissecting of Apple’s rigid social media policy that bars any meaningful discussion of the company by employees. There was no great shocker here given the company’s approach to product development and public blogs that leak Apple product news. Yet, the company was painted black and evil for it.
OK. Apple just reported $13 billion of profit last quarter, its best quarter ever. Meanwhile, its more social media friendly competition never get close to performing on this level.
Let’s be clear. Marketing is not about pleasing social media aficionados. It should deliver ROI or outcomes that boost a company’s bottom line.
Give Them Something to Talk About
President Obama and Jack Dorsey at the White House Twitter Town Hall Everyone talks about relationships and the importance of two-way interaction in social media. Participation is a cornerstone of building strong community presence. But other than core subject matter… Read More »Give Them Something to Talk About