Some people will tell you the best content always rises to the top. Don’t believe them.

Usually, we see change as a moment in time. That can be dangerous when it comes to an organization’s cherished sacred cows. But in reality change is often an evolutionary process.

The future of media in 2015 is precision marketing through data analysis, specifically, the movement towards it.

Immersive technologies offer incredible new media experiences. These paths give us the opportunity to develop new ways of interacting with our communities. We need to do more. We have to tell interesting stories and innovate upon the current level of useful content.

Here are five marketing myths you may want to avoid trusting in 2014.

Digital metrics increasingly define us to others, creating a new way to value each other and ourselves. A new wave of vanity metrics fueled by big data, sensors and algorithms parsing our lives will further refine self identity.

A few recent studies opened the CMO kimono, offering a glimpse into the top concerns on lead marketers’ minds. Not surprisingly, two primary issues are integrating social in a meaningful way into the larger marketing suite of tools (less than 10% in two studies think they’ve done it), and finding better analytics for measurement.