Video Killed the Video Star
Everyone is talking about how important video is to online content and marketing. They’re also saying TV advertising is dying. Get a complete briefing on the Internet video trend.
AOL
Facebook Will Decline Like AOL
Yesterday in my weekly Washington Business Journal blog, I suggested that businesses and marketers should start investing in networks beyond Facebook.
Having watched my fair share of social networks rise and fall over the years, I feel pretty safe in saying we’re looking at an AOL-esque decline for Facebook.
We watched AOL fall from its ISP and online community peak in 2002 to what has become a struggling content holding company with a diverse brands like the Huffington Post, TechCrunch and more.
I would argue that Facebook has peaked in developed countries. Further, Facebook’s public status has exposed many weaknesses that some investors suggest begin with Mark Zuckerberg.
Like AOL, because so many stakeholders are vested in Facebook’s success (Wall Street, corporate America and those who simply love the social network) the decline will be slow, but steady, just like sand falling through an hour glass.
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Book Excerpt: The Death of Facebook
The following is an excerpt from Welcome to the Fifth Estate, Chapter 7: Sustaining Your Community Over Time Who in their right mind would predict the death of Facebook, given its ever-increasing dominance? But everyone always asks, “What’s next?” One… Read More »Book Excerpt: The Death of Facebook
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