There’s a new attack on privacy: Facial recognition-driven advertising.
Facial recognition marketing uses cameras in stores and kiosks to take an impression of your face. It then estimates your gender and age, and serves you ads that are most likely to appeal to your demographic.
For example, a camera at a train station diorama senses you are a young man in his twenties, and serves you an ad for Axe soap. A young woman of the same age might be shown an ad for Crest Whitestrips.
It’s one thing to let others own your online social data. It’s another to surrender the physical whereabouts of your own face.
Yet, that’s where we are heading with the widespread movement towards facial recognition ads throughout the world.