Meet Joseph Mwakima, a fellow busy activating his community and inspiring change in Kenya’s Kasigau Corrdidor REDD+ Project area through word of mouth.
I visited a landfill in the Salt Lake City metro area to help document Audi’s carbon offset program for the new A3 e-tron launch this fall. There I learned how toxic methane gas can produce renewable energy.
Sunrise pic over the Trans-Jordan landfill. The Trans-Jordan landfill turns methane gas – 25x worse for the environment than CO2 – into energy for 4500 homes according to Audi.
I visited Salt Lake City, documenting the Trans-Jordan landfill for Audi and their carbon offset program. I/Tenacity5 became part of the VIVA Creative documentary team producing content for the #3Degrees carbon offset program. This program offsets the first 50,000 miles… Read More »Sunrise Over the Trans Jordan Landfill
“Ideally, each medium makes it own unique contribution to the unfolding of the story” (Henry Jenkins, 2006)
Who doesn’t like a great entertaining story? Now imagine a story told throughout your daily experience across diverse media types.
While not a new phenomena, transmedia storytelling challenges conventional siloed storytelling by transcending singular form to engage users. Die hard Star Wars or Star Trek fans can testify the many extensions of their narrative story in multiple media forms extend their stories beyond film. The Star Wars experience transcends so many media types and producers that Lucasfilm employs a story cop to make sure elements don’t contradict each other.
Of course, the greatest modern transmedia hit to date was Lost. Both Hollywood and Madison Avenue alike look at transmedia as an undeveloped source of entertainment and marketing engagement.