Audi Archives

Meet Joseph Mwakima, the Ultimate Community Manager

Meet Joseph Mwakima, a fellow busy activating his community and inspiring change in Kenya’s Kasigau Corrdidor REDD+ Project area through word of mouth.

Working on a Cool Documentary Project for Audi

I visited a landfill in the Salt Lake City metro area to help document Audi’s carbon offset program for the new A3 e-tron launch this fall. There I learned how toxic methane gas can produce renewable energy.

Sunrise through a Methane Pump

Sunrise pic over the Trans-Jordan landfill. The Trans-Jordan landfill turns methane gas – 25x worse for the environment than CO2 – into energy for 4500 homes according to Audi.

Sunrise Over the Trans Jordan Landfill

I visited Salt Lake City, documenting the Trans-Jordan landfill for Audi and their carbon offset program. I/Tenacity5 became part of the VIVA Creative documentary team producing content for the #3Degrees carbon offset program. This program offsets the first 50,000 miles of gas driving for a new Audi A3 e-tron, a new plug-in hybrid electric coming this fall.

Transmedia: Multichannel Storytelling Transcends Platforms

“Ideally, each medium makes it own unique contribution to the unfolding of the story” (Henry Jenkins, 2006) Who doesn’t like a great entertaining story? Now imagine a story told throughout your daily experience across diverse media types. While not a new phenomena, transmedia storytelling challenges conventional siloed storytelling by transcending singular form to engage users. Die hard Star Wars or […]

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