Transmedia Writing

Stories told across multi-platform media environments — or transmedia stories as they are commonly called on the edge — require more complex writing. A story unfolds across diverse media with readers/viewers opting in to each layer.

At the same time, as writers we want to build an experience that satisfies casual consumers on the first level without requiring them to dig deeper into the media experience.

Writing for transmedia environments invokes a parallel to the classic journalistic pyramid style where details expand as a news story continues. Print journalists are trained to write so that areas can leave the story at any point fulfilled.

However, transmedia requires three dimensional thinking.
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You’re Still Not My Audience

Crowd jumping!!
Image by being LarsLars

Let’s be clear. You’re not my audience.

We have a relationship here, and you can talk back. Further, I realize that I am just one of you, all members of the same community.

I’m just lucky enough to have you come here now and again, and read my posts.

The miracle of social media empowers this very public symbiotic relationship of equals.

It’s also why communicators who call their stakeholders audiences drive me crazy.

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Now Is Gone Podcast Series #1

Brian Solis and I began a series of podcasts to discuss the seven principles of community engagement uncovered in the book Now Is Gone (only 14 days until it’s released). The first podcast focuses on Audiences versus Communities (approx. 12 minutes in length).

We discuss:

If you prefer to download, visit media.libsyn.com/media/geoliv/audiences.wav. Remember, the book will be released on November 12. Pre-ordering is available on Amazon. We will publish the second Now Is Gone podcast on Participation is Marketing next Monday.