At the same time, as writers we want to build an experience that satisfies casual consumers on the first level without requiring them to dig deeper into the media experience.
Writing for transmedia environments invokes a parallel to the classic journalistic pyramid style where details expand as a news story continues. Print journalists are trained to write so that areas can leave the story at any point fulfilled.
Brian Solis and I began a series of podcasts to discuss the seven principles of community engagement uncovered in the book Now Is Gone (only 14 days until it’s released). The first podcast focuses on Audiences versus Communities (approx. 12 minutes in length).
One-way communications to audiences versus two-way conversational marketing within communities
The social media release as an example of community marketing
The need to engage in two-way communications, even when its negative