Want to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Inspiring Generosity). A decision will be made tomorrow morning based on comments on both blogs. Customers want brands to invest in marketing, […]

In the post social media era, we are in a fight to preserve authenticity, perhaps a losing fight. Commercialization has destroyed many aspects of the once coveted community, including the ability for people to simply be real. A primary causation of this deterioration of real people talking to real people is the personal brand movement. In an effort to put […]

From left to right: Shannon Paul, Brian Clark, Jason Falls, Zena Weist, Derek Halpern Most of you already know the top-ranked blog Copyblogger. Founder Brian Clark started the company as a blog in 2006, and has expanded it to become a media company that helps businesses grow through social media and online marketing. A mainstay in the sector, Brian is […]

Image by jdhilger Just as individual web site owners use affiliate marketing, small and large companies and nonprofits are engaging in teams — coalition marketing — to reach common stakeholder groups. Modern Internet tools have made coalition marketing incredibly simple. It’s easy as setting up a web site and providing the common offering or cobranding. Coalitions take several forms. Often […]

Two x Two Faces by J.D. Hancock There have been a couple of recent posts acknowledging the decline of authenticity on the social web. In reality, authenticity as it was preached in the mid 2000s for all intents and purposes is a lost art. Today, we have formulaic gestures, and acts and boasts of authenticity instead of people being people. […]

Image by Orin Zebest Much has been said about Pepsi’s falling market share and its social media driven Refresh cause marketing effort. Extremists have dubbed Pepsi Refresh as the iconic symbol of failure for social media as a marketing mechanism. Like many conversations about social media, this view is too simplistic. It fails to acknowledge several key issues, including product […]

In a great ongoing conversation with Amy Sample Ward about Corporate Social Responsibility (CSR) and whether companies can authentically engage, we discussed whether they can simply create marketing fanfare or tell a genuine story. Authenticity must be something that truly reflects a culture, not some mechanized program designed to bluff stakeholders. This is particularly true of companies who have been […]