Don’t Expect Campaigns to Disappear Anytime Soon
Some technologists think automation and context will end the marketing campaign. Don’t bet on it.
automation
Automation Is Everything But the Machine
When brands move to adapt automation they would be wise to remember the holy grail, a great customer experience that is seamless. They should treat automation as a means to end, a way to communicate and deliver their very human commitment to their customers.
Robert Scoble on Data, Algorithms and the Future of Marketing
Robert Scoble delivers an insightful interview on marketing, media and society as a whole. Learn about the Age of Context.
7 Daunting Challenges Facing Marketers
Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. Informational sources (conferences, blogs, etc.) consistently address these challenges yet the issues persist.
It may be time to take a step back on a macro level and look at how education and information sources are meeting these challenges.
Here are the seven daunting difficulties for today’s communicators, each followed by an idea or three on how to address them. Please add your own thoughts.
Marketing Automation Will Improve
The most common complaint about algorithms is their lack of intelligence, specifically their inability to generate results that match human interactions.
Image by anthillsocial
Producing off communication and awkward misses can actually hurt brands more than help them. Perhaps the most publicly algorithm gaffes have been via Facebook social ads, which over the years have served up many publicly noted gaffes. Then of course there is the confusion that automation creates about big date, which for many is just sloppy data.
So, yeah, automation has its issues, but it will improve.
Automation Killed the Social Media Star
Judy Dench looking over coffins in a scene from Skyfall, image by Sony
Has automation killed the social media star?
I think so.
The social media conversation paradigms of 2006 form a foundation for today’s online world. But Cluetrain Manifesto dreams have been bludgeoned and destroyed by the unrelenting advance of technology and corporate demands for better financial results.
The resulting technological imperative forces success-driven individuals and companies to use automation tools to drive online engagement.
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