One has to wonder whether humanity is capable of making a better world with technology. This is a central theme in many arenas, from government policy and online conversations to Hollywood movies (even kids movies like Cloudy with a Chance of Meatballs 2 take this on) and science fiction books. Some voices are very optimistic, beliveing we can change everything […]

Image by Peter Hutchkins The coupling of the words “content” and “marketing” creates a debate centering on the differences between publishing and selling. By its very nature, marketing is a function of sales. As such marketing communications activities, regardless of form — search, email, publicity (on behalf of a company), content creation, social, events, etc. — all represent activities to […]

I’ve been thing about writing and commenting online lately. Probably more than most, I have a history of mixing it up and leaving a comment or three that left heads spinning. In the past year, I’ve made a move to practice more loving (or benevolent) speech online. Choosing to invest in kinder speech, and to not leave a path of […]

Perhaps you have seen the preview episode of The Pitch, AMC’s newest show about the advertising industry, which debuts on April 30. In this first episode WDCW competes against McKinney Advertising for a Subway breakfast ad campaign. While dramatic and entertaining, the episode also perpetuates several bad practices that plague the entire marketing sector. This “reality” TV approach focuses on […]