badgeville

The Gamification of Online Communities

by Geoff Livingston
February 1, 2011February 1, 2011

Image by com2us The online gaming industry has experienced tremendous success, currently estimated at $10.5 billion by the entertainment software industry. This incredible market share of consumer interest and revenue and runaway hits like Zenga’s Farmville have caused gaming best… Read More »The Gamification of Online Communities

Strength of Community Supersedes Influence

by Geoff Livingston
January 12, 2011January 12, 2011

Image by Annie Siegal With the current overfocus on influence metrics, companies and nonprofits are left to wonder at the digeratti’s navel gazing via participation scores. While influencers play a role in social media, for a company or nonprofit that… Read More »Strength of Community Supersedes Influence