Using Sex to Sell Social
Perhaps you have seen the September issue of Fast Company.
The cover headline refers to sex and social media with Mindy Kaling’s demure yet suggestive picture. Yet Mindy’s story doesn’t focus on anything about sex.
Instead it discusses how the Office screenwriter built a substantial personal brand on Twitter, and garnered a TV sitcom. It’s even got some cool stats on TV social network sharing.
The cover baits men and women who may be interested in Kaling’s sex appeal and how social media embellishes it.
Read More »Using Sex to Sell Social