Being an egomaniac author with an inferiority complex, I commissioned a Helix Review to analyze Exodus against all published works within The Book Genome Project as well as making specific comparisons to titles in the science fiction genre. The big data mash-up tells you a ton about how your book works and your particular writing style. So the first thing you […]

Big data continues to confound the average marketer. The issue surrounds comprehending the data that matters. Marketers need to understand how to use the technology. Big data has no value unless you can mine information sets to achieve better business outcomes. Which data sets make for richer relationships with prospects and customers? How will it impact business? What should a […]

Happy April Fool’s Day! We now resume our regular programming… Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation. Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand […]

Image by NEXT Berlin Andrew Keen remains the most constant and prolific critic of digital media advances and their impact on society. His books Digital Vertigo and Cult of the Amateur have made him a bit of a pariah in some circles, and an intellectual hero in others. He was the ideal choice to close xPotomac on February 25, as […]

Image by OakleyOriginals In building the program for xPotomac (February 25th), I sought to address a sea change in media evolution. That change spells the end for the social PR revolution, a marketing movement embodied by brand-led conversations over the past seven years. We are currently experiencing a throttling of branded, online grassroots power. Specifically, it’s becoming harder and harder […]

BlogPotomac, my old social media conference, returns on February 25, 2013 under the new name xPotomac. The opening salvo in the xPotomac series features seven new media technologies impacting businesses and marketers now and in the immediate future, hand-picked by myself and conference partner Patrick Ashamalla. We’ve already got our keynotes and emcee lined up, too! To distinguish xPotomac, the […]

Why, why, why create yet another type of marketing? Well, I’m not. It’s just a metaphor for emotionless marketing without personality, a danger we face in the age of marketing automation. Vulcan marketing refers tongue in cheek to an over-focus on big data driven algorithms, automated paths, statistical decision making and content decisions. For those of you not familiar with […]

Today’s release of Hubspot 3 marketing automation software at the Inbound Conference marks the rise of dynamic content, a method of customizing the way individuals view content, images or actions. Now small and medium enterprise marketers can easily deploy dynamic content segmented by niches. Dynamic content harnesses database marketing to serve unique content to people based on a wide variety […]

Image by Major Payn In the annals of history will people remember us for all of our social updates and conversations? I wonder if we’re just blowing bubbles into the ether. After all, we need algorithms and formulas now to sift through the immense amounts of social data we create. If the proliferation of social data necessitates Big Data mining […]

Image via thealphaquadrant.blogspot.com Big Data is a crazy reality that we have created with society’s many digital input devices, from street cameras to the common smartphone (sorry, Trekkies). There is so much data available that computing algorithms are needed to extrapolate and contextualize the information. Companies are actively looking at ways to mine and extrapolate Big Data for analytics and […]