Welcome to me new blog design for 2016. With it comes an intent to blog less, at least here.

Thoughts and reflections on nine years of blogging.

If I could reboot my business and personal presences online, you would find a stark separation of church and state.

What would you say if I told you that my photo blog on Flickr gets as much traffic in a week as my regular blog does in a whole month?

Like most entrepreneurs, my business will be coasting through these weeks with one exception. I’ll be giving Exodus away for free on the Kindle from December 24 through the 28th.

Long time readers have probably noticed a metamorphosis. Even more personal, focusing on life and issues outside of marketing, this has become much more of a writer’s blog than a professional marketer’s vehicle. Along the way over the past four months, I shed about 50% of my traffic! One could say I sabotaged my own blog. Certainly if you are […]

Recently, I’ve witnessed several acts of plagiarism and stealing. As the need for content and attention (a result of good marketing ideas) increases, it’s likely individuals will engage in more thefts. Unfortunately, stealing ideas and content is something that impacts all businesses and individuals trying to monetize their online activities (here’s a piece on how to detect plagiarism). It’s too […]

Image by MUMA Monash In the old days of “influencer relations” (you know way back when in 2009), PR professionals targeted the magic middle and top tier bloggers, which triggered larger blog coverage, and then more often than not traditional news media. Since then digital media companies straddled the space occupied by both traditional journals and the top tier of […]

In its purest form, writing offers artistic value to our world, inspiring people, making them think, debating ideas, and challenging norms, even in marketing. The creative side of the profession, the part that speaks to the soul, demands better than a top five list or a mechanical landing page. A blog post should contribute a small nugget to a professional’s […]

Image by alshepmcr It’s a strange world we live in online. Delusions of grandeur call, singing like that sweet Siren in the midst of the sea. To win, we must appear like we are Doing Important Things, but in the end we find our lives dashed on the rocks. I’m speaking about the competitive rat race to see who can […]

How often do we see big dramatic ends to blogs, declarations of account deletions, mass unfollowings on Twitter, Facebook, LinkedIn, etc.? I’m not sure what anyone gains out of these posts and statements other than attention. Personally, I find a pie in the face works just as well! All jokes aside, I know some folks enjoy the discussion, but I […]

Image by Fawzan Hasan Sometimes work and life demands that we push ourselves to the limit, that we run at such a high speed our human engines cross the red line. Yet if we do it too long, we lose effectiveness and eventually burn out. Redline refers to operating across the line of demarcation on your car’s tachometer. When a […]

Image by grafician Yes, I know. There’s a typo. Almost everything I write has a typo. Before you rush to deliver an admonishment or advise about proofing more, the fine art of editing, blah, blah, blah, please wait. Believe it or not, I proof these posts, as many as five or six times before publishing.

Two-time Cy Young Award Winner Tim Lincecum is experiencing a horrible 2012 season I made a joke about my Ad Age Power 150 ranking a while back, but when I found out how low my score was last Spring it seriously upset me. I used to be a top-ranked blogger! What happened? De-listing became a serious thought for a couple […]

Image via Flickr “The ignorance, prejudices, and groupthink of an educated elite are still ignorance, prejudice and groupthink,” Thomas Sowell Thomas Sowell’s Intellectuals and Society goes into great detail about the flaws intellectuals bring to bear upon society with their influence. Some of the behavior of A-Listers matches those of intellectuals, historically. First, let’s use Sowell’s definition of intellectual, an […]

Image by Melvin Schlubman We all know how bad the state of media/blogger relations is: Bad pitches abound! But there are some pitches that are worse than others, and as a blogger for the past six years, my in box has become littered with them. Here are three that all too common, and some suggestions to improve them another: 1) […]

If social media endangered the 30 second spot, then mobile media will restore brevity to content creation. Smaller screens, less convenient input methods for text, the ability to create user generated visual media on the fly, and an evolving series of socially empowered mobile media will challenge content creators to serve a new reader. Long blog posts and articles are […]

Content marketing seems to be the meme du jour. What’s most striking about this conversation remains the blind eye most bloggers have to the majority of corporate blogs, micro messages, and content initiatives that fail. According to the Content Marketing Institute, only 40% of content marketers feel their efforts are successful, and consumers have been less bullish, with only 14% […]

A Book of Five Rings, written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. The book’s influence extends beyond military schools to the entire Japanese business culture, and has made its way into Western culture, too. It is one of the texts that comprises the foundation of Zoetica’s strategy services. This blog series looks […]

The run-away smash hit Avatar has changed the paradigms of special effects and 3D filmmaking. James Cameron’s script, while not critically acclaimed, has also achieved another notable achievement: Delivering a strong environmental message to the masses. Cameron admitted in a Filmcast Interview that one of his primary goals was to push the climate change cause: …if a film is successful […]