There’s an old saying in politics that perception is reality (attributed to Lee Atwater). If you want an example, look no further than blogs written under the guise of venerable mastheads like Forbes, Fast Company and Harvard Business Review.
Consider the perception of journalistic excellence these mastheads possess — and yes, even new media outlets like Techcrunch, Mashable, and others. What these branded blogs deliver often strays from the greatness they promise. Yet people consider these blogs authoritative for some reason.
With so much chum and hubris floated to succeed in the attention economy, what we get is not what is perceived.
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Image by the U.S. Navy A movement exists to quantify everyone’s social media strength across diverse social networks and blogs. This widespread strength is a sign of true influence, argue social media gurus. Perhaps from a mass consumer market or… Read More »Machine Gunners and Gardeners
Maturation in social media marketing has created a sea of sameness, where conversations revolve around listening, responding, strategy, ROI, influence, etc. Consider the common complaint that all of the social media books, A-List blogs, and retweeting fans say the same… Read More »Differentiating in a Sea of Sameness