I’m sure other strategists have their methods, but here’s how I do it.
There’s one critical precursor to success: You must possess substantial knowledge about your topic area, and keep abreast of current trends, not only in the mainstream but on the edge of your sector. Become a subject matter expert.
If you don’t, it will be difficult for you to compete. You need this knowledge to determine the trends you should cover.
Start with Irreverence
The following speech was given at Saturday’s New York City Tribeup.
We live in an attention economy. The way content gets found today with social validation and search requires that posts, videos and pictures get referred to and talked about by others.
As a blogger, I did well during the RSS era with the Buzz Bin. I sold that blog as part of an acquisition. In the process I lost 5000 RSS subscribers.
For a little while, my personal blog did well in its stead based on my social network communities and good will. This created a second wave of success.
I then did a bunch of stupid things like cut down frequency, blog without editorial direction, engaged in a few immature blog wars, and restricted my frequency. These things effectively eroded my blog’s social support.
After a period of roughly the past half year, a guest blogging campaign, being exposed to Gini Dietrich‘s brilliant mind while launching our book, and a reinvigorated content mission with a committed frequency, my personal blog began to rebound. Then I joined Triberr, effectively capping a comeback, my third wave of personal blogging success.
Join me on September 22 in New York City for the Triberr Takeover conference.
Today, media companies dominate the blogosphere. How can a small independent Davina or David blogger compete with Goliath brands like AOL, Gawker and Mashable?
In a recent call about a World Hunger Day campaign I’m engaged with on behalf of Yum! Brands and Razoo, I compared my blogger list with PR firm’s list of preferred social channels. None of the names conflicted, as the PR firm was focused on media company driven blogs.
This picture of which blogs mattered to each party — independent groundswell versus big media — typifies the picture of which type of masthead really gets the majority of attention online.
The task of becoming read has gotten harder with the rise of social network sharing and semantic search. Voices who used to be authoritative receded. While there are still strong independent blogs out there, many have faded into diminished status or have simply stopped publishing.
Read More »How David Blogger Can Beat Goliath with Triberr