Welcome to me new blog design for 2016. With it comes an intent to blog less, at least here.

If I could reboot my business and personal presences online, you would find a stark separation of church and state.

The medium is the method. We have no choice but to change or become irrelevent.

What would you say if I told you that my photo blog on Flickr gets as much traffic in a week as my regular blog does in a whole month?

Image by Ksenia Krneychuk After my speech two weeks ago on blogging, a TribeUp NYC attendee asked me how to differentiate content. I’m sure other strategists have their methods, but here’s how I do it. There’s one critical precursor to success: You must possess substantial knowledge about your topic area, and keep abreast of current trends, not only in the […]

Image by grafician Yes, I know. There’s a typo. Almost everything I write has a typo. Before you rush to deliver an admonishment or advise about proofing more, the fine art of editing, blah, blah, blah, please wait. Believe it or not, I proof these posts, as many as five or six times before publishing.

My wife Caitlin “holds” a pyramid in her hands… Experienced online marketers know there is no avoiding integrating content, search and social for a complete Internet strategy. They are irrevocably tied together, and increasingly so with Google, Bing and other search engines focused on adding social context to search. I was reminded of this reading Top Rank Blogger and CEO […]

Image by Melvin Schlubman We all know how bad the state of media/blogger relations is: Bad pitches abound! But there are some pitches that are worse than others, and as a blogger for the past six years, my in box has become littered with them. Here are three that all too common, and some suggestions to improve them another: 1) […]

Image by hueystar We see many, many novices and intermediates emulating, learning from, and trying to be a top ranked blogger. This is ultimately a strategy doomed to fail, an effort that will only lead to a dogfight for a second tier position in established content markets. If you read the book Blue Ocean Strategy, you will find a refreshing […]

Ronin – A lordless samurai, especially one whose feudal lord had been deprived of his territory. There are many of us today, many more than 25 years ago, even 10 years ago. The economy combined with the empowering freedom of social tools has created an abundance of free agent communicators. Like the ronin in Japan’s feudal times, we know no […]

Image by Jeffrey W Much has been said good and bad about using the first person singular — me, myself and I — in social media and other forms of writing. It’s a voice of free expression or the epitome of narcissism. So what should an aspiring writer do? The first person voice provides a narrative view or discussion with […]

Image by waterloo Ever notice how bloggers seem to repeat each other? Sometimes the echo chamber sparks veiled rumors of plagiarism, or at other times great discourse ensues, riffing off the same theme, each with their own take. This copycat syndrome seems to repeat itself through the years, a mostly unintentional repetition of the same story and memes. It’s almost […]

Content marketing seems to be the meme du jour. What’s most striking about this conversation remains the blind eye most bloggers have to the majority of corporate blogs, micro messages, and content initiatives that fail. According to the Content Marketing Institute, only 40% of content marketers feel their efforts are successful, and consumers have been less bullish, with only 14% […]

Image by Friar’s Balsam Civility: 1. Formal politeness and courtesy in behavior or speech. 2. Polite remarks used in formal conversation. Society needs the civility movement online. Recent use of phrases like “blood libel” in speeches or outright threats to someone’s physical well being show that line after line is being crossed. Yet on the other side of the civility […]

In an effort to increase writing quality, one month ago this blog took on the Me, Myself and I Challenge. The behind the challenge assumes that by eradicating obvious references to blogger narcissism via the words “my, myself and I,” people would find the content on the blog much more interesting. Indeed, the above results overwhelmingly confirm the theory. Traffic […]

Image by S_Mercurier Today’s oped in the Washington Post by former Nightline Chief Ted Koppel declares the Death of Real News. Prompted by FOX and MSNBC’s clear political views, this piece declares something many have come to know: Our society has lost any resemblance of integrity in its news with very few exceptions. But given who said it — a […]