“Ideally, each medium makes it own unique contribution to the unfolding of the story” (Henry Jenkins, 2006)
Who doesn’t like a great entertaining story? Now imagine a story told throughout your daily experience across diverse media types.
While not a new phenomena, transmedia storytelling challenges conventional siloed storytelling by transcending singular form to engage users. Die hard Star Wars or Star Trek fans can testify the many extensions of their narrative story in multiple media forms extend their stories beyond film. The Star Wars experience transcends so many media types and producers that Lucasfilm employs a story cop to make sure elements don’t contradict each other.
Of course, the greatest modern transmedia hit to date was Lost. Both Hollywood and Madison Avenue alike look at transmedia as an undeveloped source of entertainment and marketing engagement.