Understanding Photography on Instagram
Photography is one thing. Instagram is another. How do the two intertwine, and how can photographers best use the social network?
brand
SnapChat Is Social Media’s Ultimate Revenge
Older marketers struggle with SnapChat because it is pure social media.
LinkedIn Is What It Is: Personal, Employer, Business
LinkedIn offers individuals, HR teams, and marketers a great venue to communicate.
Sunsetting the Tenacity5 Brand
The Tenacity5 brand will sunset at the end of the year.
Mark Schaefer Breaks Down the Content Code
With a glut of too much content, attention deficit disorder, and murky evolving SEO rules, communicators find their articles, presentations and other information lying fallow. xPotomac Keynote Mark Schaefer sheds light on what it takes to resolve these challenges.
Why Yik Yak Makes Sense to Me and Snapchat Doesn’t
Yik Yak offers the thrills of humanity — good and bad — through the concept of anonymous social media.
How Popularity Ends
What causes brands and people to lose their popularity?
What If No One Pays Attention Anymore?
User experience matters more than branded approaches to owned and earned social media. And brands are finding out the hard way.