Understanding Photography on Instagram
Photography is one thing. Instagram is another. How do the two intertwine, and how can photographers best use the social network?
branding
Become More Personable, Not a Person
When you create a finite promise, you often have to live with it. That’s a hard commitment to live up to for any individual.
Only One Kind of Branding Matters
Only one kind of branding matters, and that’s the customer experience.
I love ad agencies and individual marketers that preach the ultimate importance of visual and personal branding, respectively. They’re wasting their time.
You can manufacture as much messaging as you want, but if your brand promise doesn’t meet the customer experience then your efforts will fail. Fast.
Why You Need a Customer Experience Officer
Greg Verdino turned me on to a fantastic article about the rise of the Customer Experience Officer. The article rightly discusses the real trend of branding today — the comprehensive user experience.
By focusing on the comprehensive user experience, research shows brands strengthen return on investment (ROI).
Why Every Marketer Should Run a P&L
Image by MoneyBlogNewz A profit and loss center (P&L) is the heart of business. Based on many online comments from communicators and marketers about the way businesses should work, it is clear they have never run a P&L. And until… Read More »Why Every Marketer Should Run a P&L
Personal Branding Preys on Self Esteem Needs
A point/counterpoint post by Geoff Livingston and Olivier Blanchard, respectively. Cross posted on The BrandBuilder Blog. Everyone in life wants to be loved on a personal basis, and received well professionally. When feelings of inadequacy arise — self esteem —… Read More »Personal Branding Preys on Self Esteem Needs