Only one kind of branding matters, and that’s the customer experience.
You can manufacture as much messaging as you want, but if your brand promise doesn’t meet the customer experience then your efforts will fail. Fast.
By focusing on the comprehensive user experience, research shows brands strengthen return on investment (ROI).
Image by MoneyBlogNewz A profit and loss center (P&L) is the heart of business. Based on many online comments from communicators and marketers about the way businesses should work, it is clear they have never run a P&L. And until… Read More »Why Every Marketer Should Run a P&L
A point/counterpoint post by Geoff Livingston and Olivier Blanchard, respectively. Cross posted on The BrandBuilder Blog. Everyone in life wants to be loved on a personal basis, and received well professionally. When feelings of inadequacy arise — self esteem —… Read More »Personal Branding Preys on Self Esteem Needs