It’s funny how we as community feel compelled to recreate the same trend over and over again as a new revolution. Consider how the same audience centric principles become repackaged over and over again during the past eight years. We have moved from Web 2.0 to social media to social business to content marketing to the trend of the immediate […]

Have you seen Jimmy Kimmel‘s Mean Tweets skit yet? I finally did when the NBA version came out a week ago (below). The tongue-in-cheek celebrity response to Twitter’s raucous social media culture pierces through a lot of hubris. Mean Tweets says what many of us involved in online community management feel. Life as an online community manager, blogger or personality […]

Image by Christian Setting up an online outreach effort used to be easy. You’d find a social tool or three, add your content, centralize on one page, and pollinate the idea with your friends. Things have changed. The current blurred multiscreen environment and converging media forces us to consider customers and stakeholders receive (or reject) our communications. Blurred boundaries exist […]