I write short emails. Usually no more than five sentences, often fewer. The sentences tend to be truncated in their own right. Sometimes people complain to me that I write short emails, and they don’t know what I am thinking. I don’t care, I keep them short. Why write short emails? Shakespeare once said, “brevity is the soul of wit.” […]

by David Parmet Space Shuttle Atlantis Launch Image by NASA Sometimes shorter is better. “Houston, Tranquility Base here, the Eagle has landed” and its follow-up “That’s one small step for a man, one giant leap for mankind,” manage to capture the moment, both for those of us old enough to remember the first Moon landing and for those who will […]

If social media endangered the 30 second spot, then mobile media will restore brevity to content creation. Smaller screens, less convenient input methods for text, the ability to create user generated visual media on the fly, and an evolving series of socially empowered mobile media will challenge content creators to serve a new reader. Long blog posts and articles are […]