“When people try to tell you who you are, don’t believe them,” Maria Popova. Remember, other people have their own agendas. Look within for the answers.
This interview conducted with the Washington Business Journal’s Jen Nycz-Conner discusses how digital has and continues to change journalism.
When brands move to adapt automation they would be wise to remember the holy grail, a great customer experience that is seamless. They should treat automation as a means to end, a way to communicate and deliver their very human commitment to their customers.
There is a movement about how to monetize individual blogger and online personality influence. Influencers considering monetization of their online trust should also weigh how such strategies can lessen trust within a community, and hurt search rank. This old debate goes back to paid blogging and affiliate marketing. As in those past cases, every influencer today needs to weigh how […]
What happened to the lost art of thank you? Returning to basic relationship principles is a constant theme in marketing conversation. If you want to build on relationships, then say thank you. Yet, in this fast age of Internet business and new millennium expectations, people say thanks less frequently. Consider the receipt or post transaction communication most people get from […]
No one wants their company to become the best kept secret. Yet so many unknown companies today hold trade secrets to their chest like they were gold. If a technology is not found, it’s worthless. If a process is not used, it’s meaningless. Value is determined by the customer, and without customers companies have no value.
Image by Mad African! The best way to spruce up boring business writing? Activate verb tense, parse run-ons into multiple sentences, and add the what’s in it for me (WIFM) factor. Yes, some colleagues focus on grammar, but when I edit business text these are the first three things my red pen seeks out. Inevitably business text crams an overt […]
We as marketing bloggers talk a lot about strategy, the latest and greatest trends, and our personal way of thinking, all to attract customers. But perhaps the best way to attract clients is to build a reputation for amazing them. This extends beyond strategic and tactical savoir faire to actual practice. An attitude of service creates the word of mouth […]
Image by pshab For a few months now, I have been reducing my marketing presence on Facebook. Generally, I don’t enjoy the conversational tone, and I believe Facebook is losing market power. Another aspect is to create a safer place where I don’t have workplace colleagues and contacts reading my feed expecting the latest and greatest Geoff news (Woo. Hoo.). […]
The great debate is upon us thanks to the launch of Google+ for Business. From Jim Long’s social media survey to Debra Askanese’s well debated post on Google+’s benefits and detriments, voices across the web are debating whether it’s hip to be Square (Corporate brands are denoted by squares on Google+). The reality of the situation is even from a […]
This Thursday night is the Women Rock It event in San Francisco highlighting inspiring women and conversations about how they became successful. Speakers include Deborah Lindholm, whose foundation has helped over 300,000 women work their way out of poverty. “The event is both inspirational and practical, and will be the first of many Women Rock It’s we will be producing […]
Image by hashmil Writing two unpublished novels, two business books, and a graduate thesis teaches you a thing or two about long writing projects. Long form writing can be grueling in nature, lasting six months or even a year. When beginning such a project, it helps to have a writing program, very similar in nature to a training program that […]
Homeless Image by Raileen Viorel Marketers love telling nonprofits how to market their social solutions. They get miffed when they see a perceived slow road to change, an underfunded website written by someone in their 20s, and a general failure to resolve society’s ills. Of course, the answer must be the crappy marketing. Having worked with both types of organizations […]
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