Today, the Case Foundation in conjunction with the Razoo Foundation issued the research report, “How Giving Contests Can Strengthen Nonprofits and Communities: A case study of Give to the Max Day: Greater Washington.” I authored the report, and also served as the general manager for Give to the Max Day: Greater Washington, which launched last November.
These contests are multichannel marketing and social media driven adventures that can be extremely exciting! Contests produce a ton of data, including hard numbers such as the number of donations, highest and lowest donation, etc. that can make the biggest stat geek and ROI analysts thrilled. They also produce fantastic survey data, case studies and media reports. The end result is an incredible jambalaya of data.
Read this Quora post about “interesting speakers on social media.” It features some of the most well known voices touting each other. It was disappointing to see the same old same old, including the usual lack of recommended female speakers… Read More »No More Gurus! 10 Great Online Keynotes
The discussion about entering contests as a strategic decision was one of the most interesting aspects of the analysis from the Case Foundation’s second America’s Giving Challenge (Full disclosure: Zoetica is performing this analysis). In particular, Students for a Free… Read More »Program Design – Matching Grants vs. Voting Platforms
In this video, Kristin Ivie provides background on The Case Foundation’s Gear Up for Giving Tutorial Series every Tuesday and Thursday. The sessions aim to help nonprofits better understand social media. Upcoming sessions include: Tuesday, September 22 – 1:00pm -NetSquared’s… Read More »Don’t Miss Gear Up for Giving, Social Change Camp NY