cause marketing

We First’s @simonmainwaring on Cause Marketing

Simon Mainwaring

I first met Simon Mainwaring in Boston in September, 2011 when we shared a keynote on best cause marketing practices (thank you, Katya). Ever since then, I have admired Simon’s unwavering commitment to change the world through cause marketing.

His bestselling book We First is a must read for anyone who believes that businesses play a role in their larger community. I wanted to check in with Simon, and see how the We First project was coming along. Here’s what he had to say‚Ķ

GL: How has We First been embraced by the business community?

SM:Outright the business community has been very kind and open towards We First, welcoming both the book and its message. That said, the purpose of We First is to contribute towards substantive change through which the private sector tempers excesses that compromise the lives of others and does more to contribute towards positive social change.

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Komen Arrogant In Denial

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At last week’s Cause Marketing Forum, The Great Breast Cancer Debate panel at the 2012 Cause Marketing Forum featured Margo Lucero of Susan G. Komen for the Cure. Susan G. Komen for the Cure seen a 20% decrease in corporate sponsorships over the past year, but blames the economy rather than the very public fiasco it experienced when it pulled funding from Planned Parenthood.

Lucero’s statement met an audible gasp from the Cause Marketing Forum audience.
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The 4 Challenges of Cause Marketing

Downtown Chicago

Want to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Inspiring Generosity). A decision will be made tomorrow morning based on comments on both blogs.

Customers want brands to invest in marketing, that much is clear. There’s enough data out there that shows that people love brands that invest in their community’s general well being (skip ahead if you want to see the stats). Yet brands struggle weaving cause marketing and corporate social responsibility programs into the fabric of their marketing communications.

Some of the cause marketing problems facing corporate brands include:
Read More »The 4 Challenges of Cause Marketing