During SxSW, Beth Kanter, Kami Huyse and I posted our first team thought leadership piece, “Cause Marketing That Leads to Social Change.” It encompasses our 21st century view of CSR-based cause marketing initiatives in social environments (Image by Tom Fishburne). Key components include: Cause Washing Leads to Cynicism (need for authenticity) Leading with Social Outcomes (theory of change) Authenticity in […]