This is Pensaola Beach, awash with tar balls from the Deep Horizon Oil Spill. Recently I ran across a phenomenal crowdsourcing initiative last week, Lego’s NXTLog Senior Solutions Challenge, which leverages robotic designs to create better living for the elderly. It… Read More »Thoughts on Collaborative Social Innovation
Want to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Inspiring Generosity). A decision will be made tomorrow morning based on comments on both blogs.
Customers want brands to invest in marketing, that much is clear. There’s enough data out there that shows that people love brands that invest in their community’s general well being (skip ahead if you want to see the stats). Yet brands struggle weaving cause marketing and corporate social responsibility programs into the fabric of their marketing communications.
Some of the cause marketing problems facing corporate brands include:
Read More »The 4 Challenges of Cause Marketing
by Estrella Rosenberg & Geoff Livingston If the last two marathon weeks of cause-related conferences are any indication, competition isn’t just something the for profit sector is thinking about – the cause community is too. How do we compete for… Read More »Cause Competitiveness: Keep Your Eye On The Prize
So many organizations feel like they need bring causes into their marketing, and similarly, need to add social media to the mix. It’s a bit of a checklist game, and thus the quick drive to add a contest with online… Read More »Return Cause Marketing to the Heart of Your Strategy
Triple Pundit reviewed a study that shows altruism amongst green product purchasers declines rapidly. In the write up, author BC Upham says, “The study suggests people who have spent money on things they perceive to benefit society as a whole… Read More »How Much Give Can You Get?
Social media continues to impact businesses and nonprofits in unforeseen ways. Perhaps the greatest trend of the moment is the fusion of corporate and philanthropic interests, which in turn is producing growing pains and change. It’s likely that the requirements… Read More »Authenticity in Corporate Social Responsibility
Updated November 9, 2009 It’s with great pleasure that I am joining Allyson Kapin and Shireen Mitchell in organizing the first ever NonProfit 2.0 Unconference. The Friday, February 12 event will be held somewhere in Washington, DC. What better way… Read More »Details on the NonProfit 2.0 Conference