This is Pensaola Beach, awash with tar balls from the Deep Horizon Oil Spill. Recently I ran across a phenomenal crowdsourcing initiative last week, Lego’s NXTLog Senior Solutions Challenge, which leverages robotic designs to create better living for the elderly. It was a brilliant blend of brand, cause and community that empowers customers to make a difference. I could not help […]

Want to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Inspiring Generosity). A decision will be made tomorrow morning based on comments on both blogs. Customers want brands to invest in marketing, […]

by Estrella Rosenberg & Geoff Livingston If the last two marathon weeks of cause-related conferences are any indication, competition isn’t just something the for profit sector is thinking about – the cause community is too. How do we compete for market share? How do we compete for visibility? How do we compete for more money? Much has been said about […]

Triple Pundit reviewed a study that shows altruism amongst green product purchasers declines rapidly. In the write up, author BC Upham says, “The study suggests people who have spent money on things they perceive to benefit society as a whole may feel they have “done their good deed for the day” and thus are more likely to choose less altruistically […]

Social media continues to impact businesses and nonprofits in unforeseen ways. Perhaps the greatest trend of the moment is the fusion of corporate and philanthropic interests, which in turn is producing growing pains and change. It’s likely that the requirements of online transparency will demand a new era of authenticity in corporate community investment efforts. This trend results from demands […]

Updated November 9, 2009 It’s with great pleasure that I am joining Allyson Kapin and Shireen Mitchell in organizing the first ever NonProfit 2.0 Unconference.  The Friday, February 12 event will be held somewhere in Washington, DC. What better way to kick off Valentine’s Day Weekend then with some love for our society and the people trying to improve it. […]