What will you do when rapid media change happens again?

I interviewed Jamie Notter and Maddie Grant last week in Georgetown to prepare for their xPotomac session on millennials in the workplace. The resulting answers were both insightful and funny!

Understanding what is coming next and how to evolve a skillset to meet change are critical challenges for today’s worker. But successful evolution begins with an attitudinal shift.

Welcome to the evolution revolution. The great challenge for us as communicators is maintaining a constant state of learning. Only then can we transform and successfully meet the times over and over again.

It is important to remain teachable so life doesn’t pass you by.

The medium is the method. We have no choice but to change or become irrelevent.

In an interview with the Associated Press, Barack Obama revealed he thinks the Redskins should rebrand. The interview came ahead of an NFL owners meeting here in Washington today. The Oneida Nation is planning a live protest to coincide with the meetings. One of the big arguments against rebranding is a belief that protestors represent a small, but vocal minority. […]

This is Pensaola Beach, awash with tar balls from the Deep Horizon Oil Spill. Recently I ran across a phenomenal crowdsourcing initiative last week,┬áLego’s NXTLog Senior Solutions Challenge, which leverages robotic designs to create better living for the elderly. It was a brilliant blend of brand, cause and community that empowers customers to make a difference. I could not help […]

Canadian blogger and bald brother of another mother Mitch Joel released his new book CTRL ALT Delete today. The book captures the zeitgesit of workplace change caused by a universal shift towards digital media. Mitch discusses embracing digital change to survive and succeed. To celebrate the arrival of CTRL ALT Delete, I asked Mitch several questions, including his take on […]

Image by Frank et Son When it comes to seeking clients, I try to find challenging projects and start-ups. Building a brand from the bottom-up and executing marketing turnarounds are some of the best ways to build a reputation as a marketer. Seeking opportunities with “good” companies — while always nice for your client list and resume — don’t necessarily […]

Every spring we go through a litany of environmental cause days. Last Friday was World Water Day, Saturday marked Earth Hour, Monday, April 22 will be the Grand Daddy, Earth Day, and finally Arbor Day is April 26. All of these days and others are important, educating youth and adults alike about the need to become more environmentally conscious. But […]

Well, the RSS apocolypse is upon us thanks to Google’s planned sunsetting of Reader. Now that my Reader has been scheduled for termination, expect a pivot. Of course, the sunsetting of Reader disrupts my and many other bloggers’ daily link sharing on Twitter and Google Plus, which causes change. Since xPotomac and SxSW have passed (creating more time), I plan […]

Image by Dustin Holmes There’s nothing worse than someone who knows it all. Yet, now more than ever we surround ourselves with paper experts, factions of wisdom, and pundits of the micro topic. Online and in real life I meet and interact with many micro-pundits. Surely, there is corresponding micro-fame, and perhaps even micro-wealth that comes with such stature. But […]

Hurricane Sandy by EUMETSAT 2012 brought the United States two more storms of the century, the famed Derecho that hit my area and of course, Hurricane Sandy. Each year, it becomes clearer we’ve created an environmental crisis that continues to threaten the human species. The impact of climate change has become so obvious, BusinessWeek published a cover story after Sandy […]

The above video is my TEDx PeachTree speech (below is the written form) on how any of us can be make change happen in our lives. I wanted to empower the audience with lessons learned about influence through my grassroots social change efforts. Most importantly, any of us can create change. We don’t need heroes to save us. We can […]

Image by pshab For a few months now, I have been reducing my marketing presence on Facebook. Generally, I don’t enjoy the conversational tone, and I believe Facebook is losing market power. Another aspect is to create a safer place where I don’t have workplace colleagues and contacts reading my feed expecting the latest and greatest Geoff news (Woo. Hoo.). […]

A few weeks ago, I blogged about needing to make ideas more palatable. Well, this afternoon I have an opportunity to strut my stuff at TEDxPeachtree. I’ll be speaking about how we don’t need heroes, and that anyone can use influence to affect societal change (you can watch via livestream at 3:05 this afternoon). I have been preparing this speech […]

I’m personally thrilled to participate in two charitable efforts to help children this month because of the incredible impact my daughter Soleil has made in my life. It’s just amazing how love for a child changes you. This love eclipses anything you could possibly know beforehand. For example, I would do anything for Soleil. I would die if it meant […]

Image by DBduo Photography When you peel an onion, you find a new shiny layer. Then if you gently peel this second onion layer, you find a third one. Each layer yields a new fresh layer, different from its predecessor. The onion represents life, particularly for those who continue to challenge themselves to grow. Difficult situations present opportunities to dig […]

True blue — loyalty in your views and causes — is an admirable quality. Blue means more culturally, too. It can mean feeling down. When I consider this blog over the past year and half — really since I began writing Welcome to the Fifth Estate — I have the latter kind of blues because I sacrificed the true blue […]

Image by Toca Boca Semantic data, smaller screens, texting, social media, short videos, network update streams, augment reality, and more continue to evolve the way we receive information from both new and traditional email. As each new innovation arrives and evolves, people ask whether or not the new XXXX is harming our youth. Will they will be unable to think […]

by David Murray Image: The Morning After SxSWi on 6th St Those who claim the social media bubble is about to burst may want to take closer look at the landscape. 2010 was supposed to be the year of social media adoption. The year companies and professionals from all industries celebrated the blind acceptance of tools as a substitute for […]

A better social web exists. It exists within each of us. Today, this social web isn’t popular, instead it has fascinating small pools and eddies of action and meaningful dialogue. But this can be The Social Web, a place better than a popularity driven attention sphere focused on the best looking unicorn (Bieber or Kardashian, take your pick). Our virtual […]

UPDATE: Robert Scoble believes our comments are taken out of context, and has offered this Cincast on his views about women in tech. We appreciate Mr. Scoble’s participation in this important topic, and wish to encourage all parties to discuss the matter. UPDATE: Robert Scoble has shared his thoughts on Women in Tech. You can view his take here. Image: […]

I was recently joined RarePlanet’s advisory board after hearing about their cool vision. The concept puts environmental campaign managers into a social network where they share and learn best practices in online community management. It’s a two year program, and if successful, community managers earn a communications masters degree from the University of Texas – El Paso. The range of […]

Social media continues to impact businesses and nonprofits in unforeseen ways. Perhaps the greatest trend of the moment is the fusion of corporate and philanthropic interests, which in turn is producing growing pains and change. It’s likely that the requirements of online transparency will demand a new era of authenticity in corporate community investment efforts. This trend results from demands […]

The UN Copenhagen Conference to negotiate a new global environment treaty begins today. And my mind wonders north and east across the entirety of the Atlantic Ocean. I imagine these political types gathering, making great statements and pronouncing real hope. However, as CNN reported this weekend, the gathering is unlikely to yield a new world pact. While every person in […]

350, the number of parts per million, the level scientists have identified as the safe upper limit for CO2 in our atmosphere. It’s also the name of an open-sourced campaign to create an international day of climate action on October 24. The goals are simple: Lifting public awareness on the need for an international climate treaty to reach 350 Assembling […]

Since when did Americans discourage starting new enterprises (image by hoyasmeg)? But sure enough, I found myself reading a great conversation sparked by Kristin Ivie’s Social Citizens post encouraging nonprofit entrepreneurs to pursue different paths and work — even merge — with existing charities. At the heart of the issue is an overcrowded cause marketplace with many already existing charities […]