change

A CTRL ALT Delete Interview with Mitch Joel

Canadian blogger and bald brother of another mother Mitch Joel released his new book CTRL ALT Delete today. The book captures the zeitgesit of workplace change caused by a universal shift towards digital media. Mitch discusses embracing digital change to survive and succeed.

To celebrate the arrival of CTRL ALT Delete, I asked Mitch several questions, including his take on Google Glass, the individual’s role in the workforce and more. Check it out, and don’t forget to pick up a copy of CTRL ALT Delete.

GL: CTRL ALT Delete focuses on change, and of course a big change may be coming with Google Glass. How do you see wearable computing hastening the mobile untethered (and somewhat free) work life?

MJ: I had the chance to wear and tinker with Google Project Glass at this past year’s TED conference. My expectations were not high and the product blew me away (big time). There has been a lot of online discussion about what it means to be wearing these pair of Internet-enabled glasses that made me think that this technology was not ready for prime time. That online discussion is wrong.

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Taking on Challenges

5710792192_34d9afdedeImage by Frank et Son

When it comes to seeking clients, I try to find challenging projects and start-ups. Building a brand from the bottom-up and executing marketing turnarounds are some of the best ways to build a reputation as a marketer.

Seeking opportunities with “good” companies — while always nice for your client list and resume — don’t necessarily distinguish you. It’s always easier to guide a boat on course than one in turbulent waters.
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Will We Care About the Earth in May?

This Bactrian camel lives in the Miami zoo. Only 800 live in the wild still.

This Bactrian camel lives in the Miami zoo. Only 800 live in the wild still.

Every spring we go through a litany of environmental cause days. Last Friday was World Water Day, Saturday marked Earth Hour, Monday, April 22 will be the Grand Daddy, Earth Day, and finally Arbor Day is April 26.

All of these days and others are important, educating youth and adults alike about the need to become more environmentally conscious. But one has to wonder, will we care about the Earth in May?
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Google Reader Causes Pivot (and Purge)

Reader

Well, the RSS apocolypse is upon us thanks to Google’s planned sunsetting of Reader. Now that my Reader has been scheduled for termination, expect a pivot.

Of course, the sunsetting of Reader disrupts my and many other bloggers’ daily link sharing on Twitter and Google Plus, which causes change. Since xPotomac and SxSW have passed (creating more time), I plan on starting anew, and rebuilding on Feedly and Flipboard with new voices on a wider range of topics.

I go through periods of discontent online. Currently, I’m in one.

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Remain Teachable

Route 66 Missouri - 2010
Image by Dustin Holmes

There’s nothing worse than someone who knows it all. Yet, now more than ever we surround ourselves with paper experts, factions of wisdom, and pundits of the micro topic.

Online and in real life I meet and interact with many micro-pundits. Surely, there is corresponding micro-fame, and perhaps even micro-wealth that comes with such stature. But there is also a great danger of egotistical ignorance that comes with micro celebrity.

You could call me such a micro-pundit.

But really, wasn’t I really a modern King of the Vagabonds, one of the people who suddenly broke out because I shouted the loudest? And I did better than I ever had, but did I conquer? I had an agency of 8, not 800, yet I walked around the blogosphere like I mattered.
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Not Shying Away from Our Great Crisis

Hurricane Sandy
Hurricane Sandy by EUMETSAT

2012 brought the United States two more storms of the century, the famed Derecho that hit my area and of course, Hurricane Sandy. Each year, it becomes clearer we’ve created an environmental crisis that continues to threaten the human species.

The impact of climate change has become so obvious, BusinessWeek published a cover story after Sandy that declared, “It’s Global Warming, Stupid.”

Each year increases in heat, 2012 becoming the hottest on record.

Oceans remain embattled. More species are extinct. There is more CO2 in the air than ever before.

Businesses still need to move from pure ROI models to sustainable long term visions that embrace long term community health. We as people need to awaken to our wonton consumerism.

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Move Mountains – The Power of the Anti-Hero

The above video is my TEDx PeachTree speech (below is the written form) on how any of us can be make change happen in our lives.

I wanted to empower the audience with lessons learned about influence through my grassroots social change efforts.

Most importantly, any of us can create change. We don’t need heroes to save us.

We can choose to become influential in our core networks, and change our worlds.
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Exiting Facebook as a Marketing Vehicle

facebook
Image by pshab

For a few months now, I have been reducing my marketing presence on Facebook.

Generally, I don’t enjoy the conversational tone, and I believe Facebook is losing market power.

Another aspect is to create a safer place where I don’t have workplace colleagues and contacts reading my feed expecting the latest and greatest Geoff news (Woo. Hoo.). I’d rather have a closer family and friend experience there.

This seems to have happened by happenstance, anyway. In fact, of my current consulting and speaking clients, only one head of marketing is a friend on Facebook.

The linchpin was seeing organic unpaid engagement drop on blog posts.

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