The discussion about entering contests as a strategic decision was one of the most interesting aspects of the analysis from the Case Foundation’s second America’s Giving Challenge (Full disclosure: Zoetica is performing this analysis). In particular, Students for a Free Tibet carefully vetted the contest opportunity using a series of guidelines to determine impact – positive and negative — on […]

Zoetica has decided not to counsel potential clients on how to win contests like Pepsi Refresh, but many of you are asking for tips. That’s why when the opportunity came up to publish this guest post by Dan Morrison, CEO of Citizen Effect, I said yes. Hopefully, some folks will find it useful. Philanthropy competitions are the new fad and […]