Chris Anderson

The Zoetica Salon and the Business of Free

by Geoff Livingston
December 1, 2010December 1, 2010

Zoetica Co-Founders Kami Huyse and Beth Kanter Zoetica launched its Salon today on Beth Kanter‘s personal fan page on Facebook. The Zoetica Salon meets a nonprofit marketplace need for basic peer-to-peer conversations about social media adoption. The primary differentiators of… Read More »The Zoetica Salon and the Business of Free

The Long Tail of Media Grows

by Geoff Livingston
July 8, 2010July 8, 2010

When I wrote Now Is Gone, Long Tail theory was prevalent throughout social media conversations. Applied, WIRED Executive Editor Chris Anderson’s economic theory did a great job of visualizing the ascent of new media forms in context with old traditional… Read More »The Long Tail of Media Grows