Pre-order Geoff Livingston’s Welcome to the Fifth Estate today! There are times when a cause campaign is not about mutual reward for brand and beneficiary, rather responsible citizenship. Disasters are such times. There’s no greater example of this than the current triple crisis of earthquake, tsunami and nuclear disaster in Japan. Using online tools, it’s easy to participate in charitable […]

Today we opened the first #citizengulf city events for registration on the Citizen Gulf site. Citizen Effect‘s national day of citizen action seeks to help fishing families in need by providing an education for their children, in the hopes that they may be able to pursue new careers in the wake of the oil spill’s long term impact. And as […]

Join us tonight at 6:30 for details on the #citizengulf project and help fishing families – via U-Stream http://cot.ag/cQxRLw Mark your calendars! Citizen Effect’s CitizenGulf project will become a National Day of Action on August 25th, in alignment with the week of the fifth anniversary of Katrina. The benefit — to be promoted by Gulf Coast Benefit — seeks to […]

Above find a slideshow of my favorite photos from our Citizen Effect Gulf Mission trip. The slideshow really tells the story of what we saw. Quite a crushing blow has been dealt to the Gulf marine environment and the communities built around it. The fact-finding trip, representing the listening phase of our effort, is complete. You can find links to […]

Here are my first two CNN iReport photo essays from the Citizen Effect Gulf Mission to help Gulf Fishermen. The first is Oil Angels, featuring the faces of the fishing families and nonprofits trying to serve them… The second photo essay is Signs of Grand Isle, featuring protest signs showing the damage the oil spill has caused, including protests from […]

The Citizen Effect Gulf Mission team sat down yesterday with Natalie A. Jayroe, president and CEO of the Second Harvest Food Bank of Greater New Orleans (serving 23 south Louisiana parishes). Our ongoing goal remains finding an actionable way for Americans to take positive mindful ways to act in the wake of the Deep Horizon disaster. Jayroe told us her […]

Our mission has grand hopes. We don’t just want to engage in Citizen journalism. We want to provide a means for Americans across the country to act in a mindful, impactful way. The above 2 minute video details our line of thinking.

We begin our Citizen Effect Gulf Mission fact finding effort this morning by heading right into the eye of the storm – Grand Isle. As you can tell from our short video, there was a mix between trepidation and hope the night amongst the team before we set out. In reality, none of us know what to expect. We can […]

We believe that BP and Obama administration have been incapable of providing a satisfactory resolution to the incredible devastation from the Deep Horizon oil spill (White House Image: Obama talks to Gulf region fishermen). In fact, both BP and the federal government mostly seem to act only under the gun of media pressure. The clear losers are the people of […]

Zoetica has decided not to counsel potential clients on how to win contests like Pepsi Refresh, but many of you are asking for tips. That’s why when the opportunity came up to publish this guest post by Dan Morrison, CEO of Citizen Effect, I said yes. Hopefully, some folks will find it useful. Philanthropy competitions are the new fad and […]