Cluetrain Manifesto

Automation Killed the Social Media Star

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Judy Dench looking over coffins in a scene from Skyfall, image by Sony

Has automation killed the social media star?

I think so.

The social media conversation paradigms of 2006 form a foundation for today’s online world. But Cluetrain Manifesto dreams have been bludgeoned and destroyed by the unrelenting advance of technology and corporate demands for better financial results.

The resulting technological imperative forces success-driven individuals and companies to use automation tools to drive online engagement.
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Is Amateur Hour Over?

Image by Graymalkn Cluetrain Manifesto Co-Author Doc Searls recently observed that the Web has moved from personalized postings and unique micro-publications to an over-commercialized web. Perhaps Searls point is indicative of a larger trend of amateurs losing power online. In… Read More »Is Amateur Hour Over?

Messaging Still Fails

One of the greatest triumphs of the social web remains the open citizen revolt against marketing messages (bored image by Samael Trip). Note how well the Apple iPad name flew yesterday online (ahem, let’s not go there). Nonprofits experience the… Read More »Messaging Still Fails