Technology Challenges Facing Today’s Marketing Workforce
Enterprises are having a hard time recruiting capable marketers who understand technology. Steven Slater explains in this insightful interview.
CMO
Video Killed the Video Star
Everyone is talking about how important video is to online content and marketing. They’re also saying TV advertising is dying. Get a complete briefing on the Internet video trend.
What CMOs Want: Better Social Integration & Analytics
The CMO Survey Reveals the Social Media Integration Gap
A few recent studies opened the CMO kimono, offering a glimpse into the top concerns on lead marketers’ minds. Not surprisingly, two primary issues are integrating social in a meaningful way into the larger marketing suite of tools (less than 10% in two studies think they’ve done it), and finding better analytics for measurement.
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The Customer Is Not Your CMO
Image by Walmart Stores Wouldn’t it be great if customers ran marketing? No, I don’t think it would be great. In fact, it would suck. It flies in the face of the way business occurs. People within a company determine… Read More »The Customer Is Not Your CMO