Everyone is talking about how important video is to online content and marketing. They’re also saying TV advertising is dying. Get a complete briefing on the Internet video trend.
A few recent studies opened the CMO kimono, offering a glimpse into the top concerns on lead marketers’ minds. Not surprisingly, two primary issues are integrating social in a meaningful way into the larger marketing suite of tools (less than 10% in two studies think they’ve done it), and finding better analytics for measurement.
Read More »What CMOs Want: Better Social Integration & Analytics