Enterprises are having a hard time recruiting capable marketers who understand technology. Steven Slater explains in this insightful interview.

Everyone is talking about how important video is to online content and marketing. They’re also saying TV advertising is dying. Get a complete briefing on the Internet video trend.

A few recent studies opened the CMO kimono, offering a glimpse into the top concerns on lead marketers’ minds. Not surprisingly, two primary issues are integrating social in a meaningful way into the larger marketing suite of tools (less than 10% in two studies think they’ve done it), and finding better analytics for measurement.

Image by Walmart Stores Wouldn’t it be great if customers ran marketing? No, I don’t think it would be great. In fact, it would suck. It flies in the face of the way business occurs. People within a company determine how to build products for, market to, and serve customers. A customer centric business model is smart and often the […]