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I made the above video at the suggestion of JugnooMe

Normally I am skeptical of web-based solutions like Klout and PostRank that claim to make better social media voices. When my friend and colleague Danny Brown announced JugnooMe, a web based solution that “levels the playing field for the benefit of all,” I opened my mind. JugnooMe promises that small business and nonprofits can use the solution to optimize and further their social presence.

When I started using the application, I was impressed. The list of JugnooMe tasks were strong suggestions that based on my experiences would strengthen a brand’s presence with real community.

It was also a bit disconcerting. See, it made me realize how sloppy and indifferent I have become about my social presence. The tasks were a bit of cold water in the face, and I could see that I had been coasting for a long time. So I started responding more frequently on social networks, and in blogs.
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