xPotomac Returns on June 12

My DC friends will be happy to know that Patrick Ashamalla, Shonali Burke and I have been very busy over the past few months. We can finally announce xPotomac 15 this June 12.

Our keynote this year is author Mark W. Schaefer, who just released The Content Code, which highlights how the marketing world has gone mad.  In his new book, Mark challenges communicators to break through information density by thinking about audiences in a new way

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This year’s xPotomac returns to the Georgetown University Campus, but will be held at the Healey Family Student Center, which includes an in-building parking garage. Special thanks to our event host and sponsor the Communications Culture and Technology programShana Glickfield, cofounder of the Beekeeper Group, will again emcee xPotomac.

The remaining three sessions and their speakers have been selected:

It’s a data driven world, but you still need creative free thinking to succeed. Senior Vice President for Social@Ogilvy Kathy Baird will discuss some lessons she learned at the Burning Man festival as they apply to digital communications.

Next up, Gannett’s Director of Social Media and Engagement Jodi Gersh and Assistant Managing Editor, Video for the Washington Business Journal Jen Nycz-Conner will discuss how digital media continues to impact the way news is developed and shared.

The first millennials are now 35 years old and taking over executive leadership positions. How does the new digital-savvy leadership impact workplace culture. DC-based authors Jamie Notter and Maddie Grant will discuss the concepts discussed in their new book, When Millennials Take Over.

After our lunch break, crisis communications expert and Commcore Consulting Founder Andy Gilman will join xPotomac cofounders Shonali Burke and Geoff Livingston for a digital crisis communications bootcamp.  Help resolve a digital crisis live! For those that don’t know Andy, he has counseled clients for 60 Minutes appearances, Congressional hearings, and most notably provided counsel to Johnson & Johnson during the Tylenol 1 crisis and the Government of Canada for the SARS Outbreak.

Register today for xPotomac 15 today! A version of this post also ran on the xPotomac site.

The Marketing Code Disconnect

Code Secret by Desparlsp
Code Secret by Desparlsp
The CMO will spend more on IT than the CIO by 2017, says Gartner. Yet, this marriage of different functions creates a unique tension, with marketing and IT failing to understand each other.

Marketers don’t get code, and coders don’t get marketing. It’s the new Men are from Mars, Women are from Venus.

Just consider the awkward conversations between SEOs and traditional branders. That’s inside the marketing department.

When an entire profession of creative people, writers and business networkers have had technologies thrust upon them thanks to the incredible Internet successes of the past decade. That creates the major challenge facing modern marketing software companies… Making technological functionality intuitive and easy.

Continue reading “The Marketing Code Disconnect”