A classic Coke bottle filled with the Mexican formula (e.g. real sugar).

What causes brands and people to lose their popularity?

Is content marketing a tactic or a strategy? An examination of why the latter is becoming a weakness for many marketers.

Image by Orin Zebest Much has been said about Pepsi’s falling market share and its social media driven Refresh cause marketing effort. Extremists have dubbed Pepsi Refresh as the iconic symbol of failure for social media as a marketing mechanism. Like many conversations about social media, this view is too simplistic. It fails to acknowledge several key issues, including product […]