Coke Is It
A classic Coke bottle filled with the Mexican formula (e.g. real sugar).
Coke
How Popularity Ends
What causes brands and people to lose their popularity?
When the Wrong Mouth Speaks
Is content marketing a tactic or a strategy? An examination of why the latter is becoming a weakness for many marketers.
Who Cares More, Coke or Pepsi?
Image by Orin Zebest Much has been said about Pepsi’s falling market share and its social media driven Refresh cause marketing effort. Extremists have dubbed Pepsi Refresh as the iconic symbol of failure for social media as a marketing mechanism.… Read More »Who Cares More, Coke or Pepsi?