Image by Blake Reed As someone who delivered more than his fair share of snarky, forceful contrarian opinion about people and brands in online conversations, I believe this behavior harms communities. Having alienated readers, friends and business interests alike with this behavior, I’ve made a concerted effort to change. But people don’t forget so easily, as a couple of commenters […]

Forrester recently updated its Technographics profiles (made famous in the book Groundswell) for global social media consumption, surveying 95,000 consumers across 18 countries in North America, Europe, Asia and Latin America. One primary finding was the lack of commenting occurring in mature western markets, including the United States. Adoption is pretty much complete in the U.S. (86%) and globally. Almost […]